In this Top 10 digital marketing trends in 2021, we will look at how content drives digital marketing.
- The first trend is how consumers are getting information and entertainment on their mobile phones.
- The second trend is how consumers are accessing digital content through streaming video and games.
- The third trend looks at how the business can reach potential customers through the power of location-based services like mapping and navigation with GPS.
- The fourth digital marketing trend is about how the business can get closer to their customers and build relationships with them through integration and real-time communication.
- The fifth trend covers mobile advertising and also mentions social media and its impact on digital marketing.
How consumers are getting information and entertainment on their mobile phones :
In the Top 10 digital marketing trends in 2021, we will explore how consumers will access information and entertainment on their mobile phones and tablets. This will include augmented reality and virtual reality. The sixth trend covers how businesses can integrate digital marketing campaigns across multiple channels. The seventh digital marketing trend in the future predicts that in order for businesses to remain competitive, they must stay ahead of the trend setters. The ideas explored here include DVRs and i-Tunes, as well as proprietary software.
How consumers are accessing digital content through streaming video and games :
At the head of the list is how digital marketing will impact businesses by delivering content via streaming video services and social media platforms. This will increase along with tablet and mobile device use. We will look at 3D technology and its potential to deliver virtual reality experiences to the masses. Another digital marketing trend in the future is how companies will be able to track their consumers from anywhere with the aid of a mobile phone. We will also explore how this will affect how advertising campaigns are carried out and managed.
How the business can get closer to their customers :
The idea of a ‘connected’ future sees the integration of digital marketing with other internet technologies, such as the web. It also sees the integration of digital marketing with traditional advertising and marketing techniques such as print and television. This will create a ‘hybrid’ digital marketing strategy, which will provide companies with the opportunities to reach their target audience without decreasing the company’s overall marketing budget.
Mobile advertising and also mentions social media :
The next trend on the horizon sees companies making the most of digital networks to advertise their products. The focus on digital is set to increase and become more prominent. Trends in the future to predict that in order for businesses to survive in the future they will have to adopt digital marketing strategies. This strategy will help them reach their target audience more effectively and will increase the company’s brand awareness. In addition to this, trends in the future will see people living their lives ‘off the grid’, meaning that they will use and access to power and energy using’solar panels’.
The idea of a ‘smart phone’ in every hand and in every pocket will further promote digital marketing. It is expected that within a few years this will become the case. As people use their phones to access information on the internet, they will also be searching for entertainment on their devices. It is expected that in future their need for entertainment will lead consumers to turn to social media sites such as Facebook and Twitter. By connecting their devices to these sites, they can share content with friends and remain connected to the latest news and reviews.
Augmented reality :
Augmented reality is another trend. This will involve the integration of digital marketing with reality. Consumers will be able to search a product’s specifications on the internet and view images of the product from virtually any angle. Companies who are able to combine digital marketing with this type of reality could benefit from increased sales as their customers will be more likely to buy a product based on visual representations of the item.
The above are just some of the digital marketing trends that are likely to become a part of the 21st century. In order to take advantage of these trends, it is important to develop a solid digital marketing plan. It can involve investing in pay per click campaigns, developing a strategic website and social media strategy and spending time understanding your audience. Once you have done this you should be able to implement a plan that will lead to increased revenue in the future.
